Veronica believes in instant action and immediate gratification, whether that is sleeping with Archie (Betty and Jughead wonder if that is ‘literally their answer to everything’) or taking on the Black Hood. When she sees the scumbag dirtball who tried to feel her up, taking a drugged Cheryl up the stairs, Veronica gets her ‘gang’ of girls together, tracks them into the spare bedroom, and beats the hell out of him. To diffuse tension off Archie’s challenge to the Black Hood, she has T-shirts printed and passes them out to the entire school, to show a sense of unity. When threatened by a home invasion, Veronica misleads the robbers and presses the alarm button upstairs. When her father tries to make life rough for her, she sneaks into his underground drug den, photographs everything, and blackmails him with this by threatening to go to the FBI. She arranges a high-stakes ‘breakout’ of Archie from a detention center. She does not overly rely on her intuition; her parents need to teach her long-term thinking and scheming, but she is dead on when she suspects someone is ‘having an affair’—not that he is the Black Hood! She makes detached and logical tactical business decisions with ease, often able to make lemonade out of lemons through quick action. Rather than having an overtly emotional reaction to realizing her parents’ under-handed business dealings in Riverdale, even if she does not always approve of their morals’ in doing so, Veronica sabotages or assists them looking for loopholes to exploit in her and their favor. She has a keen ability to know how to make money and turn a profit, such as when she opens a speakeasy. She is good at using tert-Fe to mobilize people and get them on her side, using charm, seduction, and other methods to convince others to vote for her, get them to show up and protest where she wants them to, or in dealing with her father and laying down the law about how much involvement she wants Archie to have. Veronica is very forthcoming with her feelings and even turns to her mother to vent, when she cannot figure out why she could not tell Archie that she loves him back.

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Veronica has a strong sense of power dynamics and wants to be the alpha in the group. Betty, in one of her more unguarded moments, accuses her of being ‘controlling.’ Veronica waffles between keeping her cool and letting other people have it, based on whether she wants or feels she needs to control the power dynamics of a situation—she beats up a rapist, but also tolerates a girl throwing a drink in her face in the school cafeteria. She is bold, confident, and does not hold back whenever she gets mad, often kicking below the belt literally and figuratively. Unlike Archie, she is truly not afraid of anyone or anything and assumes she can hold her own with even mob bosses. She does not like to dwell on pain and avoids unpleasant thoughts, situations, or conversations with distractions of hedonism and pleasure (shopping, sex, food, fun). Veronica has a hard time being emotionally vulnerable—she ponders why she could not tell Archie that she loved him back; she wasn’t sure how to feel, or how to tap into those sensitive emotions. But her 9 wing also goes along with her boyfriend/husband up to a point. She doesn’t want conflict between her husband and Archie, so she goes against her own desire to be at a party to calm them both down and diffuse the situation. She doesn’t want to have unpleasant conversations with her husband, so she asks her father to intervene and be ‘the bad guy’ instead. Veronica calmly handles even bad situations, confident that she can come out on the winning end of it, but also sometimes numbs herself to the things she doesn’t want to face.